Analisis Strategi Bisnis Badan Usaha Milik Desa: Studi Kasus Kuantan Singingi, Riau

Widia Putri; Adianto Adianto

Authors

Widia Putri Universitas Riau
Adianto Adianto Universitas Riau

Keywords:

Strategy, Village-Owned Enterprises, SWOT Analysis

Abstract

This study analyzes the development and strategy of village-owned enterprises (BUMDes) as an economic business. This research used qualitative research methods on Padang Luai, Kuantan Singingi, Riau. The informants in this study were the village head of Luai, the director and treasurer of BUMDes. Data were collected using observation, interviews, and documentation. The results of this study indicate that the development of the BUMDes business unit has been carried out but there are still several obstacles faced by the BUMDes. It includes limited funds for developing new business units so that only two business units can be developed by BUMDes, namely the manufacture of compost and animal husbandry. However, it can be seen that in its implementation both units run smoothly. The strategy for developing the economic business unit of BUMDes using SWOT analysis resulted in an SO strategy, namely the strengths and opportunities possessed by BUMDes Padang Luai are very large and strong.

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